Call for Applications: Sundry Markets MSMEs Growth Pitch Challenge 2026 – ₦10 Million in Grants

Applications are now open for the MSMEs Growth Pitch Challenge 2026, a premier opportunity designed to identify and support Nigeria’s most promising local producers with funding, mentorship, and visibility.

Organized under the Retail Ready 1.0 initiative, this pitch competition provides a platform for entrepreneurs to showcase their products, present their business strategies, and secure grants to scale their operations. With a total grant pool of ₦10 million, selected businesses will gain financial support, exposure to industry experts, and access to critical business growth resources.

Why This Matters

Many Nigerian producers face challenges in scaling due to limited access to capital, market visibility, and strategic guidance. This competition addresses these barriers by connecting high-potential businesses with funding, expert feedback, and opportunities for growth. It also strengthens local production ecosystems by encouraging innovation, improving product quality, and supporting enterprises that contribute to economic development and job creation.

Eligibility Criteria

Applicants must meet the following requirements:

• Be entrepreneurs involved in the production of grocery and consumable goods.
• Own a business with products already in the market or ready for market.
• Manufacture products in-house (resellers, distributors, consultants, or service providers without production are not eligible).
• Business categories include packaged foods, household consumables, personal care products, fresh produce, and beverages.
• Must be a Nigeria-based SME with a tangible product.

Competition Process

1. Submit an entry form along with a 2–3 minute video pitch detailing your business.
2. Shortlisted candidates will be reviewed by an expert panel, and the top six finalists will pitch live at the main event.
3. Judges will evaluate entries based on:
   • Clarity of growth plans
   • Proposed use of grant funding
   • Expected impact on the business and community
   • Execution timelines

Benefits

Selected winners will receive:

• Grant funding to expand operations.
• Increased visibility within Nigeria’s MSME ecosystem.
• Access to partnerships and private-sector opportunities.
• Expert feedback to refine business strategies for long-term growth and sustainability.

Key Dates

• Application Deadline: March 29, 2026
• Shortlisting Notification: April 4, 2026
• Pitch & Award Event: April 8, 2026

How to Apply

Submit your application here: Sundry Markets Pitch Challenge