EDUCATION

Polytechnics that Offer ND/HND Marketing with their O’Level Requirements and UTME Subject Combination

The National Diploma/ Higher National Diploma Programme in Marketing is aimed at producing diplomates with appropriate theoretical and practical knowledge to efficiently carry out middle level marketing activities in industry, public service and as entrepreneurs.

Objectives of the National Diploma in Marketing.

At the end of the National Diploma programme ,the diplomate should be able to:

use the basic principles that guide marketing practice;
utilize quantitative and qualitative research-based evidence in marketing practice;
identify and exploit market opportunities innovatively and proactively;
use entrepreneurial skills as employees and entrepreneurs;
identify and analyze marketing problems and design marketing strategies to overcome them;
interprete and assist in the execution of overall corporate policies;
assist in the preparation of marketing plans;
write marketing reports;
assist in the efficient execution of marketing communication strategies;
apply product and brand management skills;
assist in the efficient execution of pricing policies and strategies;
appreciate relevant concepts and principles of economics and apply them in marketing situations;
apply principles of accounts to different types of transactions;
understand the basic principles of law and apply same to marketing relationships and transactions;
assist in the efficient execution of sales and distribution of goods and services;
help in the implementation of purchasing tasks;
communicate effectively;
apply information and communication technology effectively in marketing;

THE GENERAL ENTRY REQUIREMENTS FOR THE ND PROGORAMME ARE:

WASC, NECO, GCE ‘O’ Level or the Senior Secondary Certificate (SSC) or their equivalent with five credits including English Language and Mathematics (Literature in English and Oral English are not acceptable in place of English Language) and three other subjects from economics, Business Methods, Principles of Accounts, Literature in English, Commerce, History, Statistics, Geography, Government, Agric Science/Biology.