EDUCATION

Mass Communication vs Journalism: Which Polytechnic Course is More Marketable?

Many polytechnic students often face confusion when deciding between Mass Communication and Journalism. Both courses are closely related, as they deal with media, information, and communication. However, while they appear similar, their scope and career opportunities are different. Choosing the right one is important, especially for students who want a course that is not only marketable in Nigeria but also relevant abroad.

This article explains the differences between Mass Communication and Journalism, what each course involves, and which one offers better career prospects in today’s society.

What is Mass Communication?

Mass Communication is the broad study of how messages and information are passed across to a large audience through different media channels such as radio, television, newspapers, social media, advertising, and film.

In polytechnics, Mass Communication covers multiple areas such as broadcasting, public relations, advertising, media management, digital communication, and even aspects of journalism. The course prepares students to work in various industries that rely on media and information to reach the public.

What is Journalism?

Journalism is a specialized field within Mass Communication that focuses mainly on news reporting, writing, and broadcasting. Journalists are responsible for investigating stories, writing articles, interviewing people, and presenting factual information to the public.

Unlike Mass Communication, which is broad, Journalism is narrower and deals primarily with the creation of news content for newspapers, radio, television, and online platforms.

The Differences Between Mass Communication and Journalism

Although Journalism falls under Mass Communication, there are clear differences between the two:

Mass Communication is wide in scope. It covers all aspects of media and communication, including advertising, broadcasting, film, PR, and digital communication.

Journalism, however, focuses specifically on news reporting and storytelling. It is more about gathering, writing, and publishing information for the public.

In other words, Journalism is a branch of Mass Communication, while Mass Communication is the bigger umbrella that covers many other media-related fields.

Career Opportunities in Nigeria

Mass Communication

Graduates of Mass Communication from polytechnics have diverse career paths. They can work in radio and television broadcasting, advertising firms, public relations agencies, online media platforms, film production, and digital marketing companies.

Nigeria’s media industry is expanding, especially with the rise of social media, blogging, and content creation. This has made Mass Communication one of the most marketable courses for polytechnic graduates, as they can even become self-employed by starting a blog, YouTube channel, or digital marketing agency.

Journalism

Graduates of Journalism can work in newspapers, magazines, online news platforms, radio stations, and TV houses. Their work is mainly focused on reporting, editing, and publishing news.

Although Journalism is respected in Nigeria, the industry is facing challenges such as low pay in traditional media houses, job insecurity, and competition from online citizen journalism. Many news platforms rely on part-time reporters rather than employing full-time journalists, which sometimes makes Journalism less marketable compared to Mass Communication.

Career Opportunities Abroad

Mass Communication

Internationally, Mass Communication offers wide opportunities. Graduates can work in advertising, public relations, digital media management, film production, and broadcasting. The global demand for media experts, especially in digital communication, makes it highly marketable abroad.

Many Mass Communication graduates also work remotely for foreign companies, especially in digital marketing, social media management, and content creation.

Journalism

Abroad, Journalism is still respected, but the industry is changing rapidly due to digital media. Traditional newspaper jobs are reducing, while online journalism and multimedia reporting are increasing. Journalism graduates abroad may find opportunities in online news outlets, investigative reporting, and documentary production, but the field is very competitive.

Salary Prospects

In Nigeria, Mass Communication graduates can earn between ₦100,000 and ₦250,000 monthly, depending on where they work. Those in advertising, PR, and digital marketing tend to earn more, especially when they work with big brands or handle freelance projects.

Journalism graduates in Nigeria may earn between ₦70,000 and ₦150,000 monthly at entry level, especially in traditional media houses. However, those who rise to senior positions in TV or online platforms can earn more.

Abroad, both Mass Communication and Journalism can provide good income. Mass Communication graduates in advertising or digital media earn attractive salaries, while experienced journalists working for reputable international media houses like BBC, CNN, or Reuters also earn well.

Which Course is More Marketable in Nigerian Polytechnics?

In Nigeria, Mass Communication is generally more marketable than Journalism. The reason is simple: Mass Communication provides wider opportunities. A graduate is not limited to just news reporting but can also work in advertising, broadcasting, PR, or digital communication.

Journalism graduates, on the other hand, have fewer options since their training is more specialized. Unless they expand their skills to include digital media or communication, their career opportunities may be limited.

Which Course is More Marketable Abroad?

Abroad, Mass Communication still offers wider options compared to Journalism. The digital age has increased the demand for professionals in advertising, film, PR, and online content creation. Journalism remains important but is facing stiff competition from digital platforms and freelance reporting.

Therefore, for a student aiming to study abroad or build an international career, Mass Communication offers more flexibility and opportunities.

Final Verdict: Mass Communication or Journalism?

Both courses are valuable, but their marketability is different. Mass Communication is broader, versatile, and provides more job opportunities both in Nigeria and abroad. It is ideal for students who want flexibility and multiple career paths.

Journalism, while narrower, remains important for those passionate about news reporting and storytelling. It suits students who enjoy writing, investigating, and informing the public. However, it may not be as marketable as Mass Communication unless combined with digital media skills.