Marketing Project Topics for Polytechnic Students in Retail Industry

If you’re a polytechnic student trying to choose a marketing project topic in the retail industry, you’ve probably scrolled through dozens of titles online—only to end up more confused than when you started. We get it. The pressure is real. The topic you pick could either make your project journey smooth and interesting, or turn it into a long, boring ride filled with regrets.

That’s why we’ve put together this long list of marketing project topics—real, fresh ideas that are perfect for polytechnic students who want to stand out, especially if you’re focused on the fast-changing retail sector. Whether you’re interested in online shopping trends, customer loyalty, pricing strategies, or product display tactics, you’ll find something here that’s worth your attention.

But before we jump into the list, let’s quickly break down why retail marketing is such a goldmine for student projects.

Why Retail Marketing Is a Hot Spot for Polytechnic Projects

Retail is one of the most active sectors in Nigeria and across the globe. From local supermarkets to e-commerce stores like Jumia and Konga, retail businesses are always looking for smart ways to get more customers and boost sales. That means there’s always something going on—new trends, strategies, problems, and solutions that you can study and write about.

Also, marketing in retail doesn’t stay in one place. One minute, it’s all about price slashing. Next, it’s loyalty rewards. Then boom—everyone’s focusing on customer experience and online visibility. This constant shift gives you a lot of room to come up with project ideas that are relevant and interesting.

So now that you see why retail marketing is such a great space for student projects, let’s get to the reason you’re really here: the list of project topics.

Marketing Project Topics for Polytechnic Students in Retail Industry

Here’s a wide selection of project topics you can use. Whether you want to run surveys, carry out interviews, or work with secondary data, there’s something on this list for you:

1. The Impact of Discount Pricing on Customer Retention in Local Supermarkets

Customers love discounts, but how do these price cuts affect long-term loyalty? This topic can help you measure the relationship between lower prices and returning buyers.

2. Customer Loyalty Programs and Their Effectiveness in Retail Stores

Many retail businesses run loyalty programs, but how many of them actually work? You can investigate if these schemes really encourage customers to keep coming back.

3. Influence of Social Media Advertising on Consumer Purchasing Decisions in Retail

You can focus on Instagram, Facebook, or even TikTok. How do social media ads affect what people buy? This topic is perfect if you’re interested in digital marketing.

4. Role of Product Packaging in Attracting Walk-in Customers

Packaging can be the first thing a buyer notices. In this topic, you can study how color, design, and packaging style affect buying decisions in physical retail stores.

5. The Effect of In-Store Promotions on Sales Volume

Promotions like “Buy One Get One Free” or “Flash Sales” are popular in retail. This topic allows you to measure how such promos affect sales figures.

6. Customer Perception of E-commerce vs Physical Retail Stores

Online vs offline shopping is still a hot topic. This project can focus on what customers prefer, and why.

7. Role of Location in Retail Store Success: A Case Study

Some shops are in busy areas and do well, others are hidden and struggle. What role does location play in business performance? You can use case studies to make your point.

8. Impact of Digital Payment Options on Customer Satisfaction

POS machines, mobile banking, QR code payments—how do these affect the overall shopping experience?

9. The Effect of Staff Attitude on Customer Retention in Retail Businesses

Bad customer service is a quick way to lose business. This topic will allow you to look into how sales staff behavior can affect repeat purchases.

10. Marketing Strategies Used by Small-Scale Retailers to Compete with Supermarkets

Can small businesses really stand a chance? This topic gives you the chance to study how they fight for market share despite bigger competition.

11. Consumer Buying Behavior in Nigeria’s Retail Fashion Industry

What drives people to buy certain clothes, shoes, or accessories? You can analyze trends among youths, working-class adults, or students.

12. Effect of Price Fluctuations on Consumer Patronage in Supermarkets

This is especially useful in the Nigerian economy, where prices change often. You can study how consumers react to sudden price hikes or drops.

13. Role of Influencer Marketing in Boosting Retail Sales

From Instagram models to TikTok stars—what impact do influencers have on retail product sales?

14. Customer Preferences for Local vs Imported Products in Retail Outlets

This topic lets you compare how people feel about Made-in-Nigeria goods versus foreign products.

15. Effectiveness of In-store Branding and Display Designs on Customer Attraction

Do banners, music, smell, and arrangement of goods influence how long a customer stays—and how much they buy?

Tips for Picking the Right Topic

Still feeling unsure? Here are a few things to consider when selecting your project topic:

• Interest: Pick something that you actually enjoy reading or talking about. It will make the whole research process easier.
• Available Data: Make sure you can find enough information or access people who can give you useful answers through interviews or surveys.
• Relevance: Choose a topic that matches current trends in marketing and retail.
• Scope: Don’t go too broad. Narrow it down to a specific area, location, or demographic so your research can go deeper.

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